Online retail is growing - and with it the demands on processes, systems and data quality. Many companies are realising that their ERP does indeed map their accounting and warehouse, but is not designed for shops, marketplaces and shipping.

The result: manual exports, duplicate data maintenance and a lack of transparency.

Sage Operations takes a different approach here: The cloud ERP was developed from the outset. for integration, automation and e-commerce scaling designed.

Why a modern ERP must be shop-capable today

Companies that sell online need more than a simple interface. A future-proof ERP must:

Real-time stocks transferred to shop and marketplaces
Automatically accept orders and further processing
B2B and B2C pricing logic clean mapping
Several shops & marketplaces Parallel control
Automate dispatch processes - incl. tracking

This is precisely where Sage Operations plays to its strengths.

Open API & standard interfaces: maximum integration capability

Sage Operations is a Cloud-native ERP with open API architecture. This allows shops, marketplaces and shipping solutions to be flexibly connected - without technological dead ends.

For Shopware and Shopify stand tried-and-tested standard interfaces in co-operation with maniacSeller.cloud available.

maniacSeller.cloud is in No simple point-to-point interface, but a fully cloud-based multichannel and shipping platform developed specifically for Sage Operations.

Shopify & Shopware - cleanly integrated, strategically utilised

Shopify - ideal for B2C & D2C

Fast go-live
Hosting, security & updates included
No additional costs for maintenance or releases
Particularly suitable for high-growth B2C models

Shopware - the first choice in B2B

Customised prices & product ranges
Complex price logic via price reasons
Clean mapping of B2B processes
Separation of B2B and B2C shops possible

Especially in the B2B environment, Shopware in combination with Sage Operations is the much more powerful solution.

Several shops - even mixed Shopify & Shopware - can be connected in parallel.

Multichannel sales directly from the ERP

With Sage Operations and maniacSeller.cloud, numerous marketplaces can be connected in addition to shops:

Amazon (FBA / FBM / Prime)
eBay
Country of purchase
OTTO
Etsy
TEMU, TikTok Shops, Shein

All orders are in progress Centralised in ERP together - regardless of the sales channel.

Deep integration instead of data silos: What is synchronised?

Articles & master data

Article designations & descriptions
Images & documents automatically from Sage Operations
Categories & categorisations
Variants from individual ERP articles

Prices & B2B logics

Standard & webshop prices
Flexible pricing via price reasons
Customised prices (B2B)
Centrally controlled strike prices & promotions

Stocks

Real-time transmission to all channels
Avoidance of overselling

Orders & customers

Automatic order creation from shop & marketplaces
Recognition of new & existing customers
Reliable duplicate checking
Further processing via workflow up to the invoice

The result: An end-to-end quote-to-cash process without media disruptions.

Automate shipping - directly from Sage Operations

Another central component is the Integrated dispatch connection:

Shipping labels for DHL, DPD, GLS, UPS and many more.
Flexible choice of shipping service provider
Fast creation of shipping documents
Status feedback to shop & customer
Better ratings thanks to fast, transparent shipping

Also Legally compliant documents and automated document control via SDMO workflows are supported.

Security & architecture: single tenant as a quality feature

An often underestimated point: the system architecture.

Sage Operations and maniacSeller.cloud rely on a Single-tenant approach:

A separate database per customer
Highest security standards (including 2FA, Auth0)
German hosting
Clear client separation

This is a decisive advantage, especially for B2B companies with sensitive price and customer data.

Quick introduction, clear services

Shop integration is limited to Fast productivity designed:

Short onboarding
Fast configuration
No local installation
Browser-based & platform-independent

We also offer:

Support with shop installation
Training for ERP, shop & processes
Advice on the optimal B2B or B2C strategy
Rental shop models on request

Settlement takes place only the interface, regardless of the number of connected shops or marketplaces.

Conclusion: An ERP that can really do e-commerce

Who is a Modern ERP for online shops, marketplaces and shipping should look for more than a simple interface.

Sage Operations offers:

Open API & standard interfaces
Deep shop & multichannel integration
Strong B2B functions
Automated dispatch
High security & scalability

A solid foundation for sustainable growth in e-commerce.

Shop integration in Sage Operations - manage e-commerce, marketplaces & shipping centrally in ERP