B2B e-commerce is far more than just an online order form. Today, business customers expect the same convenience as in their private lives, but they also require features that are unknown in the B2C sector: individual price agreements, volume-based discount tiers, and complex corporate structures. Sage Operations provides the necessary data depth for this, while Shopware functions as a powerful front-end. Through deep integration, the highly individual conditions that you have stored for your customers in Sage Operations are mirrored one-to-one in the Shopware portal.
When a buyer logs in, they won't see the standard prices, but precisely the discounts that their key account manager has defined in the ERP system. Approval workflows can also be mapped this way: an employee puts items in the shopping cart, but the order is only sent to Sage Operations after approval by their supervisor. This massively reduces the administrative effort in sales, as standard requests for prices and availability are completely digitised. Your team gains time for genuine customer consulting, while the system ensures a flawless and highly professional order process in the background.
